Once you have chosen your package, booked your spot, and we’ve had a discovery call, I’ll send over a welcome guide, contract, and invoice to officially kick things off. You’ll also receive a client questionnaire that helps me get to know your brand, audience, and vision. This step sets the tone for a seamless and intentional collaboration.

Once your brand questionnaire is complete, we’ll dive into the heart of your business - exploring your brand’s purpose, personality, ideal audience, and position in the market.

From there, I’ll curate a strategic moodboard and creative direction that visually captures the vibe we’re aiming for. This step ensures we’re aligned before moving into design, laying the groundwork for a brand identity that feels intentional, authentic, and distinctly you.

Using our strategy and creative direction as a guide, I’ll begin designing your visual identity - from logos and submarks to colour palette, typography, and supporting brand elements. You’ll receive a beautiful, in-depth presentation with mockups, plus space for constructive feedback. Together, we’ll refine everything until it feels just right.

Once approved, you’ll receive your final brand files, logo variations, brand guide, and any additional assets (like social media templates or collateral, depending on your package). You’ll walk away with a polished brand identity that’s cohesive, consistent, and ready to make an impact.